1. Current Development Status of Panggezhuang
Located in the Daxing District of Beijing, Panggezhuang Town has developed into a distinctive case of rural development due to its rich agricultural resources and advantageous geographical location. The town’s primary industry is agriculture, which has been expanded through scientific and technological innovation. This includes the development of modern agricultural models, exemplified by the high-quality, efficient cultivation of crops such as watermelon, pears, and tomatoes.
In terms of the cultural tourism industry, Panggezhuang has relied on its natural resources and cultural heritage to develop rural tourism and unique aesthetic cultural industries, such as rural homestays, a flower exhibition center, and the red cultural heritage of Wangchang Village. These initiatives have effectively promoted the diversification of the local economy. Additionally, Panggezhuang has implemented the “City Brain” 2.0 platform, using big data and AI technology for smart urban governance, improving service efficiency and social governance.
Overall, the development status of Panggezhuang reflects a comprehensive strategy of agricultural modernization, integration of cultural tourism industries, cultural heritage preservation, and smart governance, providing a practical model for rural revitalization.
1.1 Geographical Advantages
Panggezhuang Town is located in the southern part of Beijing’s Daxing District, close to Beijing Daxing International Airport and the Jingkai Expressway. It lies in the heart of the Beijing-Tianjin-Hebei development region, offering advantages for external accessibility. With its location near the new airport, adjacent to the sub-center and an efficient road network, the town enjoys convenient transportation. Situated along the Yongding River, the area also boasts a favorable ecological environment, often described as “half a city of green, half a city of water.” This geographical advantage helps the town’s crops, most notably watermelon, reach national markets and provides strong support for tourism.
1.2 Industrial Development
In recent years, Panggezhuang Town has pursued development in the agricultural technology and cultural tourism sectors. In agriculture, Panggezhuang has promoted the modernization, greening, and intelligent transformation of traditional industries such as fruit and vegetable seedling cultivation and farming. For example, the Siji Yangkun Agricultural Company uses vertical farming and Hongfu Agricultural Group has achieved remarkable results in intelligent greenhouse tomato cultivation. These efforts have improved product quality and have provided support for the region’s economic growth.
At the same time, Panggezhuang has explored the aesthetic cultural tourism industry. Baojiapu Village, located in the Yongding River ecological conservation area, has gradually developed into an “art village” by attracting artists and cultural projects, bringing in creative talents and increasing villagers’ income. Through homestay renovation projects, Hanjiapu Village has improved its appearance according to standardized designs, completing several courtyard renovations and offering rural lodging experiences for tourists. Distinctive homestays such as “Cha Xiang Li She” and “You Ting Hua Yu” provide ideal relaxation spots for tourists seeking to escape city life and connect with nature. Panggezhuang Town has diversified its economy with these art villages and homestays, enriching the local economic structure and providing new momentum for rural revitalization.
1.3 Urban Governance
In terms of urban governance, Panggezhuang Town has leveraged the “City Brain” 2.0 platform to achieve information connectivity and smart management. Supported by big data and AI technologies, the platform has optimized service efficiency, resource allocation, and social governance, setting an example for new rural governance. The application of this intelligent governance platform has not only improved efficiency, but also has provided residents with more convenient services, enhancing community cohesion and resident satisfaction.
Panggezhuang Town is building a rural model with its diversified development in agriculture, cultural tourism, technology, and smart governance.While maintaining traditional agricultural characteristics, Panggezhuang has expanded its economic industrial chain, providing a foundation for rural revitalization and urbanization development.
2. Research Questions and Methodology
This research focuses on the practices and experiences of Panggezhuang Town in rural revitalization. How has Panggezhuang Town developed a distinctive rural development model by leveraging its rich agricultural resources and advantageous geographical location? Based on field research findings and secondary literature, this paper organizes existing policies, identifies shortcomings in policy implementation, and offers policy recommendations for addressing specific gaps.
The research combines different qualitative research methods, including field research, semi-structured interviews, and literature analysis. The field research involved 11 students from the TSDM project. The research group visited various sites, including the Siji Yangkun Agricultural Park, Hongfu Agricultural Park, the China Watermelon Museum, and Pear Blossom Village.
The research group was divided into two teams: the agriculture group and the cultural tourism group. The agriculture team first visited Siji Yangkun to learn about modern agricultural development, particularly their experience in year-round crop planting and sales. At the Watermelon Museum, the team explored the history, varieties, and current state of the Daxing watermelon industry. Next, at Hongfu Agriculture, the team examined the application of agricultural technologies, including intelligent greenhouses and efficient water-saving irrigation. At Lao Song Watermelon Garden, famous for its specialty watermelon cultivation, the team explored the brand-building and marketing strategies for specialty agricultural products. In Jinba Huang Xiao Yuan, villagers demonstrated the integration of traditional agriculture and modern tourism, and the team held in-depth discussions with local farmers on the development potential of agricultural tourism. Lastly, at Pear Blossom Village, known for its vast pear orchards, the research team investigated the impact of the Pear Blossom Festival on local economic development.
The cultural tourism group first visited Cha Xiang Li She, exploring how the town combines tea culture with rural tourism and its positive effect on the local economy. At You Ting Hua Yu, the team examined the fusion of floral art and courtyard design, discussing how horticultural art can enhance the attractiveness of rural tourism. Jiu Qi Xiao Yuan, famous for its unique rural homestays and craft experiences, provided the team with insights into how rural homestays can become a driving force for rural revitalization. Wangchang Village, known for its rich cultural heritage and traditional craftsmanship, was the site of further research into cultural preservation and its role in promoting rural tourism. Lastly, the team visited the International Flower Exhibition Center to participate in Chinese traditional flower arrangement practices and explore the role of the flower industry in regional economic development.
3. Development Strategy of Panggezhuang
3.1 Green Agricultural Model
In response to the “14th Five-Year Plan” and the goal of developing new forms of productive forces, Panggezhuang has been advancing the modernization, greening, and intelligent transformation of traditional industries such as the cultivation of fruits, vegetables, and seedlings. The town has invested 120 million RMB into updated agricultural technologies and business models, supporting the development of a city-level modern agricultural industry park. During the investigation, we visited agricultural parks such as Beijing Siji Yangkun Agricultural Park and Beijing Hongfu Agricultural Park, which showcase the new face of contemporary Chinese agriculture.
Since its establishment in 2015, Siji Yangkun Agriculture has been recognized as the service and supply base for Beijing, including the 2022 Beijing Winter Olympics and the Winter Paralympics. This agriculture technology-based enterprise uses industrialized business models and currently operates two vegetable bases: the “Ecological Agricultural Technology Park” and the “Pengcheng Ecological Park.” During their visit, the agricultural team toured greenhouses cultivating cucumbers, eggplants, pumpkins, tomatoes, strawberries, and beans. The greenhouses employ a long-term planting model that demonstrates the integration of technological innovation and green organic practices. According to the manager, the use of mobile galvanized seedling beds increases seedling survival rates and significantly reduces labor costs. Additionally, self-propelled irrigation vehicles and proportional fertilizer applicators improve fertilizer efficiency and reduce environmental pollution.
In addition to technological innovation, ecological sustainability is also a key focus of the agricultural development strategy. The greenhouses have walls made from earthen slopes, which absorb heat during the day and naturally maintain the temperature at night, storing and recycling thermal energy. The natural process of plant growth reduces pesticide usage, and damaged leaves and branches naturally fall off. Moreover, Siji Yangkun Agricultural Park conducts seedling cultivation, research, and experiments in collaboration with local farmers, selecting superior varieties for promotion while ensuring efficient updates of agricultural products and improving farmers’ livelihoods in the process.
Located on the outskirts of Panggezhuang, Hongfu Agricultural Park also showcases the development of modern agriculture, particularly in its unmanned, automated operations and high standards for agricultural processes. The park integrates the entire process from research and cultivation to harvesting, packaging, and product sales, guaranteeing year-round planting. Its tomatoes are primarily sold to mid- to high-end platforms such as Sam’s Club. After six years of development, Hongfu Agriculture has introduced various tomato varieties and the globally-leading Dutch full-glass-covered ecological intelligent greenhouse technology system.
According to the technical manager of Hongfu Agricultural Park, the park aims for digitization and intelligence in irrigation, monitoring, and transportation. The nearly five-hectare factory monitors temperature, humidity, and light in real time, creating optimal conditions for tomato cultivation. The automated irrigation system uses experimental-grade, ultra-pure water and a soil-free cultivation model to maximize land usage. Additionally, the factory is equipped with towing and aerial vehicles that can reach designated locations by setting track parameters, achieving high-efficiency semi-automation. Despite importing technology from the Netherlands, the manager explained that the differences in geography and nature necessitate practical experience to adapt the technology to local conditions. Hongfu Agriculture’s focus on safety, purity, and efficiency has successfully demonstrated the standardized development of Chinese agriculture.
In summary, Panggezhuang Town’s agricultural practices highlight the critical role of technological innovation in modern agriculture and emphasize ecological sustainability. In visits to Beijing Siji Yangkun Agricultural Park and Hongfu Agricultural Park, we witnessed examples of the transformation of traditional agriculture into modern, green, and intelligent practices. These successful experiences not only set a benchmark for local agricultural development, but also provide valuable insights for national agricultural modernization.
3.2 Red Cultural Heritage Preservation
Panggezhuang Town is one of the important origins of red culture, which refers to the values, traditions, and symbols associated with the CCP and its revolutionary history. Wangchang Village, with its underground tunnel site and Pingnan Anti-Japanese War Exhibition Hall, stands as a symbolic site of Panggezhuang’s red cultural legacy, carrying profound historical significance and demonstrating new vitality in the modern era.
Wangchang Village is located in the southeastern part of Daxing District, spanning over 770 acres with 110 households. The village’s underground tunnel site is the only well-preserved Second Sino-Japanese War tunnel in the Pingnan region and was recognized in December 2020 by the Beijing Cultural Heritage Design and Protection Institute as an “immovable cultural relic.” The tunnel, designed with two layers for strong concealment, served as an important defense structure during the war. As a result of Wangchang Village’s rich red cultural resources and its historical role in the Pingnan Anti-Japanese War, the village was named a “Red Beautiful Village” by the Central Organization Department of the Communist Party of China in 2023. After receiving this title, Wangchang Village began to pilot projects aimed at tapping into its red culture heritage and creating an industry surrounding it. For example, the local government renovated the original site of the tunnel, using exhibits and scene recreations to restore the wartime history. The Tunnel Museum allows visitors to experience the structure and function of the tunnels firsthand. In addition, the government has constructed the Beijing Wangchang Village Tunnel Museum and the Pingnan Anti-Japanese War Exhibition Hall, attracting visitors to learn about the important historical heritage.
Not far from the tunnel site, crossing the Nongong Cultural Avenue, lies another achievement of Wangchang Village’s red cultural preservation: the Pingnan Anti-Japanese War Exhibition Hall. The exhibition hall showcases the region’s red culture, Daxing’s wartime history, and the history of the Party, through historical photos, documents, and physical exhibits. Since the project’s launch, the village government has heavily invested into its renovation and expansion, while continuously enriching the exhibits and display effects. The introduction of multimedia interactive technologies like VR experiences and 3D imagery allows visitors to immerse themselves in the wartime atmosphere. In recent years, the exhibition hall has received widespread attention from media outlets and has become an influential cultural destination in Panggezhuang and Beijing.
Overall, Panggezhuang’s red cultural preservation efforts go beyond just the construction and maintenance of heritage sites and museums. They have had a far-reaching social impact and cultural influence. Under the leadership of the Communist Party, Panggezhuang has integrated red culture preservation with its rural revitalization strategy. By developing red tourism and educational programs, it has boosted local economic development, enhanced cultural confidence, and improved the quality of life of residents. This model of combining red culture with local development protects and passes on red cultural resources while giving them relevance in the modern era, achieving both social and economic benefits.
The success of Panggezhuang’s red cultural preservation lies in its innovation and sustainability. The use of modern technologies like VR and 3D imagery has made the display of red culture more vivid and interactive, enhancing the visitor experience. Furthermore, the exploration and enrichment of red culture through commemorative events and educational programs ensures that this heritage remains well-known. Panggezhuang also encourages young people to engage in the protection and transmission of red culture, injecting energy into its long-term development.
Wangchang Village’s underground tunnel site and the Pingnan Anti-Japanese War Exhibition Hall are crucial carriers for Panggezhuang’s red cultural legacy, as well as important bases for patriotic education and revolutionary tradition education. These sites remind us to remember history, honor the martyrs, cherish peace, and create a better future. As we continue the journey in the modern era, we must carry forward red culture and contribute to realizing the Chinese Dream of national rejuvenation.
3.3 Aesthetic New Cultural Tourism
“Aesthetic New Cultural Tourism” is an emerging model of tourism development that integrates aesthetic concepts into the travel experience. Through the integration of art and culture, it enhances the quality and depth of tourism, turning travel into a form of art. This model emphasizes discovering creativity in daily life, humanism in technology, value in interaction, and aesthetics in nature, blending the new forms of art from the digital era into cultural tourism scenes. It creates an innovative business format for cultural tourism and brings new consumer experiences. In Aesthetic New Cultural Tourism, immersive experiences and scenographic consumption become the key drivers of tourism.
This model combines elements such as the space, culture, values, and lifestyles of the destination to create immersive, experiential, and interactive environments that can be easily shared through media. Through the integration of tourism aesthetics, life aesthetics, urban aesthetics, and rural aesthetics, it paints a picture, tells a story, and creates an atmosphere where tourists become participants, experiencers, and sharers of the environment. It tightly merges life attitudes with cultural experiences, offering visitors a personalized travel experience.
In Panggezhuang, this concept is reflected in its homestays and the International Flower Exhibition Center. These exemplary cases showcase how integrating aesthetics with life offers visitors a profound cultural experience and personalized travel style.
Panggezhuang Homestays: A Poetic Fusion of Slow Living and Aesthetics Homestays in Panggezhuang, such as Cha Xiang Li She, You Ting Hua Yu, and Jiu Qi Xiao Yuan, offer a unique rural aesthetic, making them ideal places for city dwellers seeking to escape the noise and return to nature. These homestays use ancient architectural designs, traditional Chinese elements, and meticulously arranged courtyards to create a peaceful pastoral scene. Visitors can appreciate the subtleties of traditional aesthetics while immersing themselves in a serene lifestyle, such as tea brewing, Zen meditation, and tea ceremonies. In the early mornings, with bird songs and mist, visitors can take a walk along the countryside trails and pick fruit from the orchards, experiencing the slow-paced rural life. At night, they can savor handmade tea and snacks under the stars, enjoying the poetic way of life. This experience, deeply integrated with local culture and lifestyle, makes Panggezhuang homestays a model for Aesthetic New Cultural Tourism.
International Flower Exhibition Center: A Symphony of Floral Art and Technological Innovation The International Flower Exhibition Center blends floral art with modern technology to become a benchmark scene in the Aesthetic New Cultural Tourism model. This international flower industry demonstration base not only showcases the natural beauty of flowers but also uses high-tech methods to create a logistics data chain for the flower industry, promoting green development and technological innovation. As a hub for production, research, exhibition, and sales, the center offers a platform for visitors to learn about flower culture. Regular workshops in floral arrangement allow visitors to experience the beauty of flowers firsthand; every flower arrangement tells a story of the fusion of nature and art. These features enhance the quality and depth of tourism, offering visitors a fresh and personalized travel experience while injecting vitality into the city through the floral industry.
4. Current Development Highlights
4.1 Strengthening Agricultural Product Brand Building
Through the Beijing-Tianjin-Hebei coordinated development strategy, Beijing has implemented the rural revitalization plan during the 14th Five-Year Plan period, including carrying out agricultural cooperation projects in the region and connecting with the capital’s agricultural product sales network. Focusing on market demand, the city is committed to cultivating well-known brands and creating a regional public brand for “Beijing Fruits.” Panggezhuang Town has focused on the “three-product” enhancement strategy (variety, quality, and brand).
The 10,000 acre pear orchard in Lihua Village produces over 20 million kilograms of pears annually, generating approximately 60 million RMB in direct economic benefits. Panggezhuang has nurtured and expanded the “Golden Ba Huang” pear brand, promoted the development of deep-processing industries for pears, and launched five related products, including “Li Bu Kai Ni” pear syrup and small hanging pear soup. Through e-commerce platforms and offline sales channels, Panggezhuang’s pear products have gained increasing market share. The town has also participated in various agricultural and forestry product expos to showcase the high quality and unique flavor of Panggezhuang pears.
These efforts reflect the latest achievements of agricultural supply-side structural reform, which has driven variety development, quality enhancement, and brand construction. Through the development of geographical indication products and strengthening the promotion of “Beijing” agricultural product brands, Panggezhuang aims to tell its brand story, spread brand values, and improve agricultural scale, marketization, and standardization levels, thereby increasing agricultural efficiency and competitiveness.
4.2 Sustainable and Coordinated Development of Agriculture and Tourism Integration
The 2018 Central No.1 Document emphasized the importance of implementing leisure agriculture (also known as hobby farming) and rural tourism projects. In 2020, Beijing’s relevant departments introduced a comprehensive policy package to promote the development of leisure agriculture. Since 2021, they have allocated special funds every year to support the development of leisure agriculture, focusing on upgrading high-quality leisure agriculture routes and beautiful rural areas.
Panggezhuang Town leverages its century-old pear tree groves, taps into the cultural heritage of pear blossoms, and integrates the folklore culture of the Yongding River to foster a development model that combines forestry, culture, and tourism. The town’s ecological cultural activities, such as pear blossom poetry gatherings and concerts and its pear blossom-themed cultural and creative products, attract a large number of tourists. Since early 2024, Panggezhuang Town has received a total of 120,000 visitors, generating over 1.4 million RMB in tourism revenue.
By integrating rural tourism and agriculture, Panggezhuang has achieved the fusion of primary, secondary, and tertiary industries, greatly enriching the meaning of new rural construction. The town’s promotion of leisure agriculture and the integrated development of agriculture and tourism adheres to the philosophy that “clear waters and lush mountains are as valuable as gold and silver.” This approach not only drives supply-side structural reforms and promotes farmer employment and income growth, but also injects sustainable momentum into rural revitalization.
5. Potential Areas for Improvement and Policy Recommendations
5.1 Local Development Bottlenecks
- Outdated Infrastructure: In the late 20th century, Panggezhuang successfully developed many local enterprises by leveraging its proximity to Beijing and high-quality sand and soil and seizing the opportunities brought by China’s reform and opening-up policies. For example, the Longxi Hot Spring Resort became a popular tourist destination that served as a model for its exceptional service and facilities; Xingpai Billiards gained international recognition as a leader in China’s billiard industry; and Lao Song Watermelon King’s sweet melons became a symbol of local agricultural brands. However, over time, these enterprises have failed to modernize their infrastructure and service concepts. Issues such as outdated facilities and renovation needs have gradually become prominent.
- Agricultural Development Prospects: Panggezhuang is well-known for its watermelons, particularly the Lao Song Watermelon King brand, which became a summer essential for many households due to its sweet taste and its high-quality sand and soil. The pear industry, with its abundant production and delicious taste, also became a pillar of the town’s agriculture. However, with intensifying market competition, the sales model of the watermelon and pear industries still relies on traditional channels, which do not align with the increasingly online shopping habits of modern consumers. Also, the Lao Song Watermelon King display area once attracted many visitors, but its outdated facilities and lack of innovative experiences have made it difficult to maintain its appeal.
- Red Culture Heritage: The underground tunnel site in Panggezhuang is a testament to the pivotal role played by the people of Beijing-Tianjin-Hebei in the Second Sino-Japanese War, representing a crucial chapter in red history. These tunnels showcase the wisdom and resilience of the local people and the spirit of unity during the wartime period. However, despite its historical significance, the site is not well-known and publicity efforts have been insufficient. This has resulted in limited visitor traffic and relatively low educational and economic impact.
- New Rural Reconstruction: Panggezhuang’s new rural reconstruction policy has provided local residents with the opportunity to increase their income through property rentals. Many villagers have converted idle houses into boutique homestays to offer city dwellers a peaceful escape from the hustle and bustle of urban life. These renovations have revitalized the rural environment and provided additional income for rural residents. However, resulting challenges include difficulties in attracting tenants, low facility utilization rates, and imbalances in revenue and expenditures. Some of the newly renovated homestays lack market promotion and distinctive positioning, making it hard to attract a stable customer base and impacting villagers’ ability to earn long-term profits.
5.2 Policy Recommendations
- Promote Industrial Modernization: For traditional enterprises, the government could introduce special funding or preferential policies to encourage businesses to upgrade outdated facilities. Through financial subsidies and preferential loans, businesses could accelerate the upgrading of equipment to meet modern production and operational demands. In the agricultural sector, a brand protection mechanism could be created to enhance brand promotion. For example, geographical indication certification could be introduced for watermelons and pears, and blockchain technology could be applied to trace product origins to enhance consumer trust in authentic products. Furthermore, marketing agricultural products via new media and live-streaming e-commerce platforms can expand sales channels and generate more income for local farmers. Modernizing the Lao Song Watermelon King display area, introducing interactive virtual reality (VR) experiences, and offering agricultural science education workshops would transform the site into a popular visitor destination that combines education and entertainment, bringing benefits to the entire agricultural economy. Additionally, the government could attract emerging industries like high-tech and new energy to the region by leveraging Panggezhuang’s strategic location and providing policy support and guidance to help enterprises establish a foothold in these sectors.
- Promote Agricultural-Tourism Integration: By combining agriculture and tourism, agricultural sightseeing projects can be introduced to attract urban residents to experience rural life, drive agricultural product sales, and increase villagers’ income. To maximize their benefits, farmers should take advantage of new media platforms, direct sales from production sites, and modern logistics. Through the introduction of professional operation teams, rural tourism and new rural reconstruction projects can be planned and promoted in a unified manner, enhancing overall market competitiveness. Themed homestays that integrate local culture and natural resources, such as countryside art homestays and Zen wellness retreats, could be developed and promoted through social media and tourism platforms to increase demand and exposure. Additionally, rural workshops and seasonal activities could be introduced to offer visitors richer interactive experiences. Optimized rural reconstruction projects would not only increase the occupancy rates of homestays, but also allow local residents and tourists to share the economic benefits of rural revitalization, further enhancing Panggezhuang’s overall tourism brand.
- Increase Red Culture Promotion: Through the improvement of exhibition formats, the red tunnel site could become an important base for patriotic education and cultural tourism. For instance, modern technologies like holographic projections and immersive experiences could be introduced to allow visitors to more directly feel the hardships and glory of the wartime period. Additionally, red culture-themed activities could be organized to attract school groups and family visitors and draw more young people to learn about the history of the Second Sino-Japanese War in the region, such as collaborations with universities and schools in the Beijing-Tianjin-Hebei region. At the same time, strengthening publicity efforts and collaborating with nearby attractions could create a tourism synergy effect. With these improvements, the red tunnel site could not only promote red culture but also boost regional economic development and become a new highlight in Panggezhuang’s cultural tourism industry.
6. Conclusion
Panggezhuang Town, with its rich agricultural resources and deep cultural heritage, has explored a diversified development path, providing a successful example of rural revitalization. In agriculture, Panggezhuang has leveraged its foundation as the “home of watermelons” and adopted modern agricultural technologies to achieve a green and smart transformation. Enterprises such as Siji Yangkun Agriculture and Hongfu Agriculture have improved production efficiency and product quality through technological innovations while also reducing their environmental impact.
Cultural tourism integration is another key highlight of Panggezhuang. By tapping into the town’s natural resources and cultural heritage, Panggezhuang has successfully combined agriculture and tourism, particularly with its pear blossom village tourism project. The breathtaking views of pear blossoms in spring and the interactive experience of fruit picking in autumn not only enrich visitors’ experiences but also promote agricultural diversification and economic value-added activities. The continuous development of cultural and creative products and strengthened promotional efforts will further enhance the appeal and influence of Panggezhuang’s cultural tourism projects.
The legacy of red culture provides Panggezhuang with a unique cultural advantage. Through the modernization of exhibitions at historical sites like the Wangchang Village tunnel site and the Pingnan Anti-Japanese War Exhibition Hall, Panggezhuang has successfully transformed its historical resources into economic, cultural, and social benefits. In particular, the integration of technologies like VR and 3D imagery has made the education of red culture more engaging. Strengthening cooperation with universities in the Beijing-Tianjin-Hebei region and planning red-themed study and research projects to attract more young visitors will be a key area for future development.
Moreover, the application of smart governance has provided technological support for Panggezhuang’s rural revitalization. The City Brain 2.0 platform has optimized resource allocation and service efficiency, achieved information connectivity, and promoted smart management, which contributes to the modernization of governance and offers practical lessons for rural governance.
In summary, Panggezhuang has integrated agriculture, culture, tourism, cultural inheritance, and smart governance to optimize its industries, effectively utilize its local natural advantages and policy support, strengthen brand building, and foster cultural tourism innovation. This has promoted the collaborative development of the agriculture, tourism, and cultural industries, creating a distinct model for rural development. Its success not only reflects the combination of modern agriculture and ecological sustainability but also showcases the innovative practice of blending traditional culture with modern aesthetics in its cultural tourism. Panggezhuang’s experience offers valuable insights and inspiration for rural revitalization in China and promotes infinite possibilities for its future development in the new era.
